We're a small, mighty team in Kolkata turning home-cooked Indian meals into freeze-dried magic. No corporate fluff. Real impact. Real food. Real people.

From a Kitchen Experiment to
50,000+ Meals Across India

This isn't a VC pitch deck. It's a real story about two people, one idea, and a whole lot of dal.

💡
2022 — The Spark

A kitchen experiment that refused to stay small

It started during a trip to Switzerland, when Amit and Shalu struggled to find good vegetarian food. Seeing dehydrated meals sparked a simple idea — why can't Indian ghar ka khana travel like this? Back home, they began experimenting in their kitchen to create real meals that last for months and still taste like the original.

🚀
2024 — The Launch

From kitchen experiments to real customers

From kitchen experiments to real customers We went live with Dal Makhani and Pav Bhaji — and quickly expanded the menu. Travellers carried us to Ladakh, parents sent us abroad, and trekkers packed us for their journeys. Word spread organically through people who experienced it.

🏭 Production facility set up in Tangra, Kolkata
🔥
2025 — Growing Fast

Scaling what people already love

15+ team members. 30+ products. Pan-India delivery. 80% women-led team, building real food for real use cases — from daily meals to travel packs. FSSAI certified. Loved across India and beyond. And we're just getting started.

We Don't Just Talk Growth.We Ship It.

Every number below is a real meal that reached a real person.

2024
Meals Sold
0
The year we proved it works
2025
Meals Sold
0
157% growth. No funding
2026
Meals to Sell
0
100% growth. This is where YOU come in.
STARTED AND GROWING...
17.5K (2024)
45K (2025)
90K (2026) 🎯

"We're building fast, and every role here drives real outcomes. If you want your work to truly matter — join us."

Join Our Growing Team

Find your role. If nothing fits but you're excited about what we do — scroll down and send us your resume anyway.

D2C Marketing Manager

📍 Kolkata Full-time Marketing 🔥 Hiring Now

What you'll do:

  • Own the entire D2C funnel — from ad creatives to checkout conversion
  • Run performance marketing across Meta, Google, and influencer channels
  • Plan and execute seasonal campaigns, product launches, and combo offers
  • Work with the founder directly on brand strategy and positioning

What we're looking for:

  • 2–4 years in D2C / e-commerce marketing (food/FMCG preferred)
  • Hands-on experience with Meta Ads Manager, Google Ads, Shopify analytics
  • Strong copywriting instincts — you can write an ad that converts
  • Data-driven mindset — you live in dashboards and spreadsheets
Apply for this Role →